Our Mission


Fair Credit for the Next Generation

Through machine learning and alternative data, Deserve® is helping the next generation of credit owners gain financial independence through access to fair credit products.

Deserve is measuring potential, not just risk.

- Kalpesh Kapadia
CEO of Deserve

The Deserve Difference

You deserve better.

While traditional lenders only look at your FICO score to determine your credit worthiness, our proprietary algorithm takes other factors into consideration such as your current financial health, education history, future employability, and projected potential earnings.

Simplicity meets security.

Our Deserve Mastercards use enhanced identity verification processes and consistent lending practices to ensure customer safety. Applying for a card or logging into your dashboard are always just a few simple taps or clicks away.

Your credit is your business.

We don't require students to get a parent to cosign your application. That way your purchases stay your business - and no one else's. Build your credit history on your own without the need for being an authorized user on a parents card. We help put you on the path to financial success from day one.

Sponsoring Universities Nationwide

Helping students gain access to credit on 2500 campuses and counting.

Our investors are industry giants

Accel
Alumni Venture Group
Aspect Ventures
Fenway Summer Ventures
GDP Venture
Keystone National Group
Mission Holdings
Pelion Venture Partners
Spark Labs Global Ventures

Meet Our Leadership

Meet Our Board of Directors

Kalpesh Kapadia

Kalpesh Kapadia

CEO & Co-Founder
Deserve
Theresia Gouw

Theresia Gouw

Co-founder
Aspect Ventures
Sameer Gandhi

Sameer Gandhi

General Partner
Accel
Saurabh K. Mittal

Saurabh K. Mittal

Chairman and Chief Investment Officer
Mission Holdings
Blake Modersitzki

Blake Modersitzki

Founding Partner
Pelion Venture Partners

Get in Touch With Us

Contact Us

If you have questions or want to write about Deserve, contact us using the links below:

 

For general questions, contact [email protected]
For press inquiries, contact [email protected]
For potential partnerships, contact [email protected]
For job opportunities, visit https://angel.co/deservecard/jobs

 

For account information or cardholder assistance, please visit Deserve Support. You can also give us a call at 1.800.418.2362 from Monday to Friday, 7:00 am- 4:00 pm PT, and Saturday 
7:00 am - 12:00 pm PT.