Fair credit for the next generation
Deserve is an analytics-based financial tech company.
Through machine learning and alternative data, Deserve is helping the next generation of credit owners gain financial independence through access to fair credit products.
“Deserve is measuring potential, not just risk.”
CEO of Deserve
Where traditional lenders see risk, we see potential.
While traditional lenders only look at your FICO score, our proprietary algorithm weighs in other factors such as your current financial health, education, future employability and projected earnings.
We balance simplicity and security.
Our cards meet the strictest requirements of the law when it comes to security, using enhanced identity verification and consistent lending practices to ensure your safety. But we don't sacrifice providing a simple experience to sign up or manage your account day-to-day.
We treat you like an adult.
We don't require you to get a parent to cosign, so your charges can stay your business. And you'll get credit for all your good credit habits, unlike if you remained on your parents' card.