about us

We’re powering the future of credit cards.

Deserve Inc. is a leading mobile-first credit card platform built on a cloud-native and API-enabled architecture, which allows partners to offer superior personalized experiences for cardholders. We partner with financial institutions, fintechs, lenders, and merchant co-brands.

Our Investors

World-recognized banks and investment firms believe in Deserve and our mission to build the future of credit cards.

Our mission.

Our mission is to modernize the credit card stack. Through a mobile-first, API-driven, configurable platform, we are digitally transforming credit cards from a piece of plastic to a software platform for payments, rewards, and lending.

Certifications

We constantly update our security protocols to keep our platform secure and compliant. Deserve is certified in SOC1, SOC2 and PCI DSS.

Awards and Recognitions

Deserve has received numerous recognitions within the Fintech industry and as a fast-growing company.

Meet the team.

co-founder and ceo

Kalpesh Kapadia

Chief business development officer

Chief technology officer

Rajan Annadurai

VP of People ops

Chief information security officer

Henric Andersson

Chief financial officer

Marina Ivy-Mars

Chief Credit Officer

Chief of Platform

Neejera Prahalad

Chief Data Scientist

Head of product

Chief compliance officer

VP of marketing

Chief business development officer

Chief business development officer

Chief business development officer

Chief business development officer

Chief business development officer

Deserve is a trademark of Deserve, Inc. Restrictions apply. See terms and conditions for more detail. Deserve reserves the right to modify or discontinue products or offerings at any time and without notice.

All product names, logos, and brands are property of their respective owners. All company, product and service marks used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.