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We don’t do it for the recognition, but it’s always nice to be noticed. See what people are saying about Deserve.


MONEY® Magazine

This Student Credit Card Has No Annual Fee and Gets You an Amazon Prime Discount.



Deserve’s EDU Mastercard named NerdWallet’s 2019 winner for Best Student Card.

Featured Videos

Credit Card Startup Gets Goldman Backing

Goldman Sachs is making a bet on millennial credit-card startup Deserve. The Wall Street bank is the lead investor in a $50 million funding round in Deserve.

Deserve on ABC 7 Bay Area News

If you’re a college student, new immigrant or young professional without any credit history, you can still get a credit card with Deserve!

Featured Articles


Goldman Backs $50M Funding Of Deserve

Deserve offers credit cards to nontraditional consumers and sells its cloud-based platform to companies wanting to launch their own branded cards. The platform uses machine learning and alternative data to assess credit-worthiness.


NJIT Alumnus Kalpesh Kapadia Brings Increased Access to Credit to Students and Alumni

Today, New Jersey Institute of Technology (NJIT), a public polytechnic university ranked among the top 100 National Universities by U.S. News & World Report, announced its partnership with Deserve


NerdWallet’s Best Credit Cards for Streaming Services

The next time you’re binging on Netflix or assembling a Spotify playlist, you could be earning rewards on that subscription.


Deserve’s Kalpesh Kapadia: ‘We promise the best credit card for our customer’s profile and life stage’

The financial system has always struggled with young people. Because the system uses credit history, young people were frequently excluded from credit products.


Goldman Sachs makes credit card startup Deserve its latest fintech bet

Deserve, a US-based fintech that provides credit cards to nontraditional consumers, like students and those lacking credit histories, has secured $50 million in a Series C funding round, reports CNBC.


Goldman Sachs leads $50M round for credit card platform Deserve

Deserve, a credit card startup helping young people establish themselves, as well as a cloud-based credit card platform for businesses, has raised $50 million in a new round of Series C funding led by Goldman Sachs.