Pat Nicholson

Chief Marketing Officer

Pat is a seasoned marketer, investor, and advisor, whose career spans 20+ years in technology. In 1995, he joined a struggling computer company called Apple. And, over the course of 16 years, he participated in and learned from the single greatest turn-around story in the history of business. At Apple, Pat held senior marketing roles in Apple’s software, education, and e-commerce businesses. Over the past five years, Pat has led marketing at early and mid-stage startups including Kno (acquired by Intel) and Zepp. During this time, he has also consulted and advised several seed-stage startups, including Deserve. Having served as a marketing advisor since the company’s inception, he is intimately familiar with Deserve’s mission, brand, and team. Pat holds a master’s degree from Stanford and a bachelor’s degree from the University of Texas at Austin.