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The Man Behind The Mission: Kalpesh Kapadia

Before starting one of Silicon Valley’s most promising financial technology startups, Kalpesh Kapadia had trouble even getting a credit card. In 1995, Kapadia came to the US as a foreign exchange student from India. American banks weren’t thrilled…

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The Best Thing We Can Do Is Begin

From the beginning, Deserve has operated on three core principles: financial access, advocacy and independence for all. Built on the foundation of providing equal credit opportunities for underserved communities, Deserve continues to put its mission into action and…

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Credit vs. Debit

No one can grow a money tree for you, but you already have the seeds to plant your own. The biggest secret of the ultrawealthy is that many of their fancy toys—cars, boats, houses—probably weren’t bought with their…

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Coronavirus written newspaper

A Note From Our CEO

Thank you for being a valued Deserve® cardholder. We recognize that the majority of our customers are in college, and the sudden university housing evacuations can be stressful and scary. While many of us are finding it difficult…

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Multiethnic young friends enjoying together

The Deserve Mission

Our Mission is you. We believe in you. We believe in your ideas. Your ambition. Your dreams. And we want to give you every opportunity to achieve what you’re working so hard for. When our founder and CEO,…

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